Importance of Photobook

The simple fact of today is we collect things throughout our lives; some people collect teddy bears, specific books, works of art, a brand of toy, but we all collect photographs – digital or non digital. These photographs chart the paths we take through life- birth, childhood (so you can remember your birthday parties, Christmases, school awards, sports achievements, or just holidays you want to remember), your teen years, and your wedding.

How many times have you gone on holiday, and not bothered to snap a photograph of a memory of a place you’ve never visited and it is store in your computer. As much as now the world have gone digital, it is still vita to have a phyiscal Photobook can help preserve the real memory. Wedding photos can also help you remember facets of the wedding that have become distant in your memory, and for babies it can be a good way for the parents to remember what their child did, their little habits and quirks.

Photobook is like a time machine – you open it, see the photographs and then you remember the time when the picture was taken. In this new world of digital technology, we can now take snapshots on our mobile phones, tablets and computers, and we can now post the pictures on social media sites like Twitter or Facebook to share with friends.

But just because technology has moved on exponentially, especially over the last decade, that doesn’t mean photobook has been cast aside. It’s still there, and can easily be adapted to the new form.

Photobook is just one way to remember the good and embarrassing moments in your life and in other people’s lives. There are websites that can help you upload photographs into a book, or you can make your own. Digital photographs can be printed out like professional photos and added to the book. But photobooks also have a practical side. They’re not just some mundane book to have on the side, they’re also for people with a fascination and interest in photography, either for business or for a hobby. Some photographers start out not seeing the point of photography, to them it’s just art in a different form, but for all photographers it can be useful.




They can be used to develop that photographer’s technique and style, giving them a visual record of the pictures they’d snapped previously, seeing where they can improve their work and just giving them the basis to improve. Photographers are just like writers and conventional artists who use paints in the way of the masters, photobook can give inspiration for new photographs to push that photographer even further.

Digital photography hasn’t weakened photobook, in fact its only strengthened it, made it easier, and though some photographers prefer traditional photography, that’s fine because the end result – great memories for people who travel, wedding photographers, photographers who work like artists and improve their craft by constantly snapping shots – guarantees photography will live on.

Inbound Marketing

The Importance Of Measuring The Impact Of Digital Marketing Campaigns

It is true that inbound marketing like SEO can be a highly effective way to raise brand awareness. However, it comes with responsibilities. For businesses which are determined to expand their customer base, designing an online platform and carving out a space for it is not always enough. Thus, it is critical to have measurable SEO campaign that show key success metrics that align with your business goal.

For sustained success, it is necessary to input time and cash in a range of different analytical approaches. These are essential if you are to guarantee that current marketing strategies are working. The measurable impact of promotional approaches is what needs to be analyzed, if a business is to enjoy any kind of insight into its own effectiveness.

The following features can be analyzed to determine the success of existing digital marketing campaigns.


Repeat Visits – the higher the number of repeat visits, the more valuable you can consider your website content to be. Plus, the more times a visitor returns to your online platform, the greater the likelihood of them becoming a client.

Bounce Rate – this statistic is closely related to repeat visits, because the two should be negatively linked. In other words, for a successful website, the bounce rate should be relatively low, and the number of repeat visits fairly high. The bounce rate lets you know how many visitors leave your website almost instantly.

Conversion Rate – you should keep a close eye on the conversion rate, because it will let you know how many visitors are turned into clients. The web pages with the highest conversion rates are performing well, and the ones with lower conversion rates than expected may need an overhaul.

Traffic Origins – this data will inform you as to the origin of the visitors interacting with your content. To be precise, it will tell you which websites they are traveling from to get to yours, so that you can invest more resources in these areas, and make the most of an abundant market.

Thus, are you measuring your digital marketing campaigns? It is essential to have a measurement model so that you will  be able to judge the success of your campaign. You can read more about Digital Marketing at Avanish Kaushik’s Blog Post.