ballet-events

Guide to Choosing a Trade Show Supplier

It is very important that you choose a good trade show supplier because trade shows represent a powerful opportunity to generate leads, drive sales, promote new ideas, and show off your existing products. Choosing the best trade show supplier will surely offer you a great future investment will all of your trade shows. You will have the best option to promote your brand. Here are just a few great tips that will help you choose the best trade show supplier:

  1. The real impact of your display should make a lasting impression like communicating the message to the consumer. The trade show supplier will need to ensure that their product, services, and consultations offer real value to your company.
  2. Visiting a local supplier’s showroom, searching the Internet for supplies, and look for a supplier that fits your company needs.
  3. Inquire if the trades show supplier can create a 3D computer model of your finished products.
  4. Select a good trade show supplier that does not work on a commission basis
  5. Check on the guarantee of the exhibit, graphics, and displays.
  6. Inquire about if the trade show supplier can design what you want to represent your business to your expectations.
  7. Remember that planning ahead is a plus, do your research on the history and background of the trade show supplier, inquire about years of experience, and never be afraid to ask questions.

Trade Show Suppliers You May Want to Consider 

Absolute Exhibits- This supplier provides system exhibits that are really simple and inexpensive. Their custom exhibits are a bit more expensive, but can be tailored to fit all of your business’s needs. 

E&E Exhibit Solutions- This supplier sells and rents custom trade show displays and also offers graphic design services and will ship your trade show displays anywhere in the world.

ExpoDepot- This supplier sells display counters and flooring, shipping cases, table runners and other necessary accessories.

Good Advice About Trade Show Suppliers

  • Make sure the trade show supplier like Displaychoice.com can provide creative trade show booth ideas that can give you a huge priority at any event.
  •  Schedule a meeting with them at your booth before the show starts.
  •  Ask them to supply products and services that will create a big representation of your brand.
  •  Inquire about future investment opportunities and ideas.
  •  Ask then to offer people a warm welcome by providing comfortable seating, fresh baked cookies, and beverages.
  •  Ask them to offer unique ideas that gain much attention to your products and services fast.
7-mistakes-fb

Top 7 Facebook Advertising Mistakes That Every Entrepreneur Should Avoid

Effective marketing is what can transform your business and help you increase your sales. The internet has revolutionized marketing practices and thanks to social media you can reach your clients and potential ones on different platforms such as Facebook. Facebook marketing can be very useful for your business if you avoid the following advertising mistakes.

Targeting the Wrong People

Your adverts should have a particular audience that you intend to convince to take up your products. Unfortunately, many business simply post adverts of Facebook and expect that they will help them increases their sales. You must stay clear of this and ensure that you have your ideal customer profile so that you can target them effectively using ‘likes’. If you want to reach out to Facebook groups, do so only with those that are in line with what you are offering for your adverts to have any impact.

Posting Adverts that Do Not Capture Attention

Facebook is full of adverts, and you should always strive to ensure that yours can capture as many people’s attention as possible. However, this is not always the case. It is common to see ads and messages that are wrongly sized, jumbled up or contain too much information. Users will always skim over such ads. Instead, focus on attention-grabbing headlines with clear and relevant images for your Facebook advertising campaign.

 Low Quality Posts

When you open a brand page on Facebook, what you post on it is of utmost importance. You must keep the page active by posting articles that will keep your followers engaged. Do not fill it with promotional information but rather have posts that your followers can relate with. You should also avoid just posting for the sake but make them interactive to increase your visibility.

 Failing to Track Conversions

Facebook lets you track your conversions through a feature known as Facebook Insights. Unfortunately, many entrepreneurs do not even know about it. When you post an ad, you need to know how well it is doing and failing to follow up on it is just unacceptable. Tracking conversions is important and tells you how effective the advert is since you can easily calculate your ROI based on it.

Forgetting the Brand

Mentioning your company in Facebook adverts may sound like a necessity but not everyone does it. There are many ‘orphan’ adverts on Facebook that will leave you wondering about the company they are promoting. Always ensure that your brand is there, no matter how small the ad looks, otherwise, the advert is just spam to Facebook users.

Handling Negative Feedback Poorly

No company will ever be perfect. That said, you should always expect negative feedback once in a while. Many people take this feedback the wrong way and end up attacking those who posted the comments. Doing that affects your brand perception and might even lead to some customers leaving you. No matter how negative the comments may seem, always apologize offer to do better.

Lack of a Clear CTA

What do you want Facebook users to do after reading your post? Answering this questions helps you come up with a precise call to action. However, Facebook is full of ads that just promote products and companies without having a clear call to action. Therefore, always think of what you would like your followers to do with the information that you are giving them so that you can then include a CTA to your post.

Summary

Facebook advertising is one of the best ways to build a fan base, but you have to do it right. By avoiding these common mistakes, you will certainly create the awareness that you need for your products and thus land as many clients as possible.

analytics

Making Web Analytics Work for You

Web analytics is a powerful tool that allows website owners to better tell if their efforts are truly paying out and to make small changes that can have immediate and long-term effects. Not only can web analytics show you where your website traffic is coming from and how long each visitor stayed on your site, but they can also show you which links on which pages are getting the most clicks, which SEO keywords are working the most for you -and which ones not at all, and the percentage of new versus returning users to your site. These statistics can show you where necessary changes must be made in order to maximize the effectiveness of your website and generate more traffic.

There are free web analytics available, such as through Google or possibly even your web host, that provide numerous statistics for various areas, allowing you to judge where your website is currently at and see where it could be. Of course, there are also paid web analytics available. You can also hire an outside analytic consultant who can study the data for you and advise you where changes should be made in order to achieve the results that you want. However you acquire your web analytics, there are some things to keep in mind to help you and your website get the most out of that data.

-Look at the long term data. It’s easy to get caught up in the short term data, but often the changes you make to your site take times to pay off. It also often takes times to generate enough substantial data to see where changes that will make the most impact should be made.

-Don’t get overwhelmed. Web analytics can present you a lot of data for many different categories, some of which can be confusing and even appear contradictory. In this way, making changes to one area of your site can have an impact where you wouldn’t expect -but the analytics data will show that impact and allow you to correct or modify as necessary.

-Compare analytics. Even if you pay for your web analytics, compare that data with the data from a free or other paid website analytics. Often times, the data may show something entirely different, but when taken together, the analytics will show you a more completed picture of how well your website is working for you. This also allows you to make more considerate decisions regarding changes to your site.

Conclusion

There are many benefits to using web analytics for your website. They can help you to better gauge the amount of real traffic you’re getting, determine if your campaigns are paying off and if you should make changes, and even help you determine if your web site’s appearance is attracting and keeping traffic or driving people away. As a website owner, anything that helps you to maximize your site and efforts is a benefit, and web analytics is an effective tool that can do just that.

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Just How Do Facebook Dynamic Ads Work For All To Know?

Facebook has been a very dominating presence in the social media world now for close to ten years now. However, as of 2015, this news guru is trying on a new hat of sorts. What is this new hat? This new hat that is being tried on for size is no other than the latest unfolding of Facebook Dynamic Ads. This is not something that comes as a tremendous surprise to seasoned retail marketers. Facebook Dynamic Ads is a very newsworthy and strong contender to go up against the likes of market giants such as Amazon and Google.

This latest advertising program is something that was launched earlier on this year. It is an advertising program that can go on to bigger and better things. These bigger and better things are all about groundbreaking money that can be made for both the social network and its related advertisers. This is something that is in thanks to extensive user-data and targeting capabilities. What Facebook Dynamic Product Ads does offer is very clear. It has numerous options for advertising for retailers. It also includes a very engaging product image carousel that does feature three products. These three products are all focused in one single ad unit that is called a multi-product ad.

How do retailers leverage Facebook advertising for 2015?

 

 1. Properly Setup The Business Manager

The very best of all entry ways into Facebook Dynamic Product Ads is by making sure that all retailers do have their Business Managers set up and working right. The things they will need to make this happen do include a personal Facebook account, first of all, and also an ad account, which is capable of being moved to Business Manager. They also do require to have a working Facebook page that can also be moved to Business Manager as well. What also is suggested to be added to Business Manager are all the names, as well as, any working email addresses for all of the retailers that they would like to add to their business as well.

 

 2. Installation of Facebook Conversion Pixel

There are two benefits that do go along with installing the Facebook Conversion Pixel.

  • Ad Optimization – Facebook will display ads automatically to those users who are more than likely to convert.
  • Measurement – Retailers get the ability to see just how much they are having to spend for each and every conversion that is made by them. They can fine-tune their ads to calculate exact return on an ad spend.

In order to install Facebook’s Conversion Pixel – Retailers will have to follow four detailed steps. These four steps are creation of the pixel itself, adding the pixel to the website, using pixel for ad optimization, and also measuring conversions.

If you would like to know more on how to use Facebook’s Conversion Pixel. Please visit Facebook’s Ad Manager for more information.

search-query

Search Query Types and How to Target Them

In the world of search engine optimization, most people focus on keywords, but you can use more effective methods for return on investment when you know more about user search behaviour and are able to identify three different search query types.

There are three distinct search query types. These are known as transactional, informational and navigational search queries. To achieve ROI you will need to know how to distinguish between them and which ones to target.

Transactional Search Query

Out of the three search query types this one has the most impact on ROI. It refers to a query that is made with the intention of making a purchase or placing an order. A transactional search query means someone is ready to do business. If not, a sale will take place at some time in the future.

You can identify transactional queries from words used in the search, which are not necessarily keywords.

Here are some examples:

(a) A search query naming a brand or a precise type of product

• Bose headphones

• Waterproof mattress protector

(b) Geographical names in business searches

• Manchester Florist

• Curry house Birmingham

(c) Action words

• Order

• Purchase

• Buy

Vertical searches using words specific to a particular industry can also be counted as transactional:

• Flights
• Hotels
• Restaurants

 How to Target Transactional Search Queries

Target transactional queries with informational content in the form of product information pages and reviews. Local SEO content can also be used. PPC is the best way to generate leads that drive sales and Google AdWords is a cost-effective and scalable platform for targeting transactional search queries.

Informational Search Query

This type of query refers to typical user search behaviour when people are not looking for a specific website or thinking of making a commercial transaction. It means they are using a search box to find out how to do something, to get an answer to a question or for fact checking.

Informational search queries are less likely to achieve ROI, but more likely to increase traffic to a website or blog. The majority of blogs get 90% of their traffic from informational searches.

Queries can cover any type of topic and an informational search might bring up many thousands of relevant results. Wikipedia is likely to be at the top of results, but studies of user search behaviour suggest that most people prefer a more reliable source.

Out of the three search query types this one is the most influential. Brand awareness, reputation and loyalty are built by establishing a website or blog as an authoritative source of information, rather than being just promoting products.

Your business should not be using blog posts or articles to close a sale. You will generate more sales with content that targets information search queries and gets you known as an authority figure or an expert. Then your visitors will in future think of you first when they need the services of your business or website.

How to Target Informational Search Queries

Organic search is the best traffic source for informational searches. Target that traffic with content that is of benefit to potential customers.

Examples:

• Create sharable images, using an infographic design tool, to illustrate some of the issues related to your type of business.

• Make YouTube videos that demonstrate how to make or do things that are associated with your products.

• Create blog posts that provide helpful tips, based on your own experience or professional knowledge.

Write an online guide that takes readers step-by-step through a process that is relevant to your line of business.

Navigational Search Query

Search engine users make navigational queries as a quick way to find content on a specific website. They might include “BBC” in a search when looking for a particular news item or “YouTube” when wanting to view a particular performance.

The navigational search query “youtube” is one of the two top words used in Google search, the other is “facebook”.

How to Target a Navigational Search Query

When a brand name is also a keyword, it is statistically more likely to lead to clicks and sales. For ROI you will need to get your brand to appear in sponsored results for its name as well as showing up in organic results.

Profit from User Search Behaviour

With a good understanding of user search behaviour you will be able to focus on how you will target and optimize transactional keywords to achieve ROI. When you target two, or all three search query types, you will gain more traffic and leads.

Inbound Marketing

The Importance Of Measuring The Impact Of Digital Marketing Campaigns

It is true that inbound marketing like SEO can be a highly effective way to raise brand awareness. However, it comes with responsibilities. For businesses which are determined to expand their customer base, designing an online platform and carving out a space for it is not always enough. Thus, it is critical to have measurable SEO campaign that show key success metrics that align with your business goal.

For sustained success, it is necessary to input time and cash in a range of different analytical approaches. These are essential if you are to guarantee that current marketing strategies are working. The measurable impact of promotional approaches is what needs to be analyzed, if a business is to enjoy any kind of insight into its own effectiveness.

The following features can be analyzed to determine the success of existing digital marketing campaigns.

 

Repeat Visits – the higher the number of repeat visits, the more valuable you can consider your website content to be. Plus, the more times a visitor returns to your online platform, the greater the likelihood of them becoming a client.

Bounce Rate – this statistic is closely related to repeat visits, because the two should be negatively linked. In other words, for a successful website, the bounce rate should be relatively low, and the number of repeat visits fairly high. The bounce rate lets you know how many visitors leave your website almost instantly.

Conversion Rate – you should keep a close eye on the conversion rate, because it will let you know how many visitors are turned into clients. The web pages with the highest conversion rates are performing well, and the ones with lower conversion rates than expected may need an overhaul.

Traffic Origins – this data will inform you as to the origin of the visitors interacting with your content. To be precise, it will tell you which websites they are traveling from to get to yours, so that you can invest more resources in these areas, and make the most of an abundant market.

Thus, are you measuring your digital marketing campaigns? It is essential to have a measurement model so that you will  be able to judge the success of your campaign. You can read more about Digital Marketing at Avanish Kaushik’s Blog Post.